dARK nIGHTS

My plan was simple:
The money that came from Craftsira, I would reinvest into Giftsira.
That way, one dream would fuel the other.
 
So I kept learning, moving into my next phase: marketing.
I studied social media, promotions, designing, with my constant partner — ChatGPT.
 
But reality was harsher than I imagined.
Three months passed.
Not a single product sold from Craftsira.
 
Instead of money coming in, money only kept flowing out.
From my savings. From my salary.
Every small step asked for a cost:
•Social media marketing.
•Canva for product pics and banner designing.
•Even ChatGPT my partner (😂)
 
The frustration level was even higher because no one else knew.
I had kept everything a secret, so there was no one to share the struggle with.
Maybe I was wrong there — maybe I should have told at least my wife.
But then again… I’m stronger too. (😅)
 
Nights were the hardest.
When I closed my eyes, I would imagine: “If this works, what will my family say? What will my friends or office colleagues think?”
That thought gave me strength.
Even in the middle of failure, I felt a secret kind of pride.
 
And every night, I would fall asleep with that proud feeling —
knowing that no matter how tough it was, I was still moving forward.
 
My excitement slowed.
My speed slowed.
But one thing never stopped —
I never gave up.
 
No matter how heavy the frustration, I kept building Giftsira with my own hands.
Because even in the darkest phase, I believed one thing:
A dream only dies when you stop working on it.
 
And I wasn’t ready to let Giftsira die.